Enda O'Coineen :: The Unsinkable Entrepreneur

''When I decided to write this book, I got some academic textbooks on entrepreneurship, and found one book in particular that was so convoluted, so analytical, that I just gave up. At that stage, I realised that entrepreneurship is a thing that's virtually impossible to teach because there is an inescapable human element at the heart of it which cannot be manufactured - and that's the desire to excel.''

I don't claim to be able to teach entrepreneurship - you either have the talents and drive and passion or you don't - all I can do is share my experiences with you to help you along!

Learn about:

*My first business - what I did right, and more importantly, what I did wrong!!!

*Sales - the art of gaining customers

*Leverage - one of the most powerful, yet overlooked, concepts in entrepreneurship

*Philanthropy - the highest and ultimate calling of entrepreneurship